Michael
e1f364f010
Pick up and finish yesterday's cut-off Tier B pass. - build/: PyInstaller scaffold (datatools.spec + launcher.py + hook-streamlit.py + README) — folder-mode bundle, locked 127.0.0.1, per-OS recipe - marketing/COPY.md: single source of truth for every customer-facing string — landing H1/sub/CTAs, demo CTAs, email subjects, Gumroad listing, banned phrases - marketing/community-posts/: 9 drafts (3 posts × 3 niches: bookkeeper, revops, shopify-pet) — story / tip / soft-offer - marketing/emails/: 18 drafts (Gumroad delivery + 5-touch onboarding × 3 niches), per-niche segmentation guidance - docs/NEXT-STEPS.md: flip 2.2 / 2.4 / 3.1 / 3.4 to done with pointers to the new assets; add Phase 0 inventory rows - .gitignore: narrow `build/` ignore so PyInstaller spec + launcher + hooks get tracked, only generated artifacts (build/build/, build/__pycache__/, build/dist/) stay ignored Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Community posts
Three drafts per niche, each value-first, ready to personalize:
-
01-story.md— "Here's how I solved X." Concrete, narrative, no pitch in the body. The product gets one mention at the end, in context. Goes in subreddits / Slacks / forums where direct promotion is banned. Lead with usefulness; the link is dessert. -
02-tip.md— A standalone tactical tip the reader can use without DataTools. The product appears as "if you don't want to do this by hand…" — earned, not pushed. Cross-post-safe. -
03-soft-offer.md— The one post where the product is the subject. Goes in/r/<niche>"what are you working on" threads, IndieHackers launches, and niche newsletters that allow paid-tool posts. Still leads with the problem, not the features.
Personalization checklist before posting
- Replace
{{your-name}}and{{your-context}}in the opener - Match the community's tone (Reddit ≠ LinkedIn ≠ niche Slack)
- Add a community-specific opener line ("Long-time lurker, first post" / "Saw the thread about X yesterday — figured I'd share")
- Confirm the community's promo rules; if no-promo, drop the link from
01/02and only mention "I built a thing, DM me if curious" - Vary the URL (use the niche-specific landing page, not the generic Gumroad URL)
Cadence guidance
- Don't post all 3 drafts in the same community in the same week. Stagger:
Week 1 →
01-story. Week 4 →02-tip. Week 8 →03-soft-offer. - Reply to commenters within 24h. The post itself sells less than the comment thread that follows.