Michael
38011872e1
README + USER-GUIDE describe the sidebar picker and current coverage (home + shared chrome, per-tool bodies pending). DEVELOPER gains a how-to for adding packs and keys with the parity-test guarantee. TECHNICAL §10b records the in-house-JSON architecture and locks in the no-gettext decision (also logged in DECISIONS). REQUIREMENTS reflects the new interface surface and updated test count. COPY.md adds a "Language claim" slot so landing/email work can pick it up. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
193 lines
9.3 KiB
Markdown
193 lines
9.3 KiB
Markdown
# DataTools — copy single-source-of-truth
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Every customer-facing string lives here. If it appears on a landing
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page, in an email, on Gumroad, in the GUI's marketing chrome, or in a
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community post — change it here first, then propagate.
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Why a SoT: positioning drift across 3 niches × 4 surfaces (landing,
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email, Gumroad, social) is the single biggest source of buyer confusion
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in v1. One file means one diff to ship a wording change everywhere.
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How to use: copy a row's value into the target surface verbatim. If a
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surface needs a variation, add it as a sub-row (e.g. `H1 → bookkeeper
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short`) rather than editing in place.
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---
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## 0 · Universal (all niches)
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| Slot | Value |
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|------|-------|
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| Product name | DataTools |
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| Product tagline (one-liner) | Six CSV tools that turn 4-hour cleanup jobs into a 30-second pipeline. Local. No subscription. |
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| Price (display) | **$49** |
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| Price (qualifier) | one-time, lifetime updates for v1.x |
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| Refund window | 30-day no-questions refund |
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| Privacy claim | Your data never leaves your computer. |
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| Audit claim | Every change logged to a CSV-format audit trail. |
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| Format claim | $ £ € ¥ R$ kr zł and 50+ phone-country codes — handled. |
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| Language claim | GUI available in English and Español. |
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| Support email | support@datatools.app |
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| Distribution URL | https://datatools.gumroad.com/l/datatools |
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---
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## 1 · Niche positioning
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| Niche | Audience | One-line pain | One-line promise |
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|-------|----------|---------------|-------------------|
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| **bookkeeper** | Solo bookkeepers, small-firm partners doing client reconciliations | Bank exports come in 50 different shapes; QuickBooks won't import them; you can't show your client what you changed | Reconcile messy bank exports — and hand your client an audit trail |
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| **revops** | RevOps / SDR-ops at 5-50-person SaaS, doing list hygiene before HubSpot/Salesforce import | You're paying per-contact for duplicates you imported last campaign | Dedupe lead lists across HubSpot, LinkedIn, and manual scrapes — locally |
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| **shopify-pet** | Shopify store owners (pet niche is the lead vertical), prepping Klaviyo / Mailchimp imports | Customer exports are full of duplicates and bad phone numbers; Klaviyo silently drops them | Klaviyo-import-ready customer lists in 30 seconds — locally |
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---
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## 2 · Landing page strings
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Each niche page uses the same skeleton. Edits to a slot go to all 3
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unless marked `(niche-only)`.
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### Hero — H1 (per niche)
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| Niche | H1 |
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|-------|----|
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| bookkeeper | Reconcile messy bank exports.<br>**Hand your client an audit trail.** |
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| revops | Dedupe lead lists across HubSpot, LinkedIn,<br>**and manual scrapes — locally.** |
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| shopify-pet | Klaviyo-import-ready customer lists.<br>**In 30 seconds. Locally.** |
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### Hero — sub-head (per niche)
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| Niche | Sub-head |
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|-------|----------|
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| bookkeeper | Six tools, one pipeline, one $49 download. Runs on your laptop — your client's books never touch a server. |
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| revops | Six tools, one pipeline, one $49 download. Runs on your laptop — prospect data never leaves your machine. |
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| shopify-pet | Six tools, one pipeline, one $49 download. Runs on your laptop — customer data never leaves your machine. |
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### CTAs
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| Surface | Label |
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|---------|-------|
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| Hero primary | Buy DataTools — $49 |
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| Hero secondary | Try the demo (no install) |
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| Mid-page | Run it on your own file → $49 |
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| Footer | Get DataTools |
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| FAQ-end | Still on the fence? Try the demo. |
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### Sections (universal H2s, copy verbatim)
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- Five pains DataTools fixes in one pass *(revops uses: "before you import to HubSpot")*
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- Try it on a real-looking sample *(per niche; bookkeeper: "bank export with a known overlap"; revops: "3-vendor lead list"; shopify-pet: "Shopify customer export")*
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- Workflows you run every week *(bookkeeper: "the rest of the industry tax-codes around"; revops: "every campaign")*
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- Your data never leaves your computer.
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- Every change auditable. Period.
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- $ £ € ¥ R$ kr zł — handled.
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- Six tools. One pipeline. One $49 download.
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- $49. No subscription. *(append per niche: bookkeeper "No per-client license."; revops "No per-campaign fee."; shopify-pet "No ceiling on rows or files.")*
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- Questions
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- *(closing CTA banner — see below)*
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### Closing CTA banner (per niche)
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| Niche | Banner |
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|-------|--------|
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| bookkeeper | Stop reconciling bank exports by hand. |
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| revops | Stop paying twice for the same contact. |
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| shopify-pet | Stop deduplicating customers by hand. |
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---
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## 3 · Demo CTAs (in-app)
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The hosted demo at `/demo` shows live tool runs. CTAs sit at the top
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of the demo page and after each tool completes.
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| Slot | Copy |
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|------|------|
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| Demo banner top | You're using the hosted demo. To run this on your own files, get the $49 desktop version. |
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| Per-tool footer | Liked what just happened? Run it on your own file → **$49 desktop install** |
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| Demo end-of-flow | That's six tools in one pass. Get the desktop version — $49, no subscription. |
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| Demo "buy" button | Get DataTools — $49 |
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---
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## 4 · Email subject lines (per niche)
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Subjects are the highest-leverage copy. One per touch, per niche.
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Body copy lives in `marketing/emails/<niche>/`.
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### Gumroad delivery (Day 0)
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| Niche | Subject |
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|-------|---------|
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| bookkeeper | Your DataTools download (start here) |
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| revops | Your DataTools download (start here) |
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| shopify-pet | Your DataTools download (start here) |
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### 5-touch onboarding sequence (Days 1, 3, 7, 14, 30)
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| # | Day | bookkeeper | revops | shopify-pet |
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|---|-----|------------|--------|-------------|
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| 1 | 1 | Try it on this messy bank export first | Try it on this 3-vendor lead list first | Try it on this Shopify customer export first |
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| 2 | 3 | The audit trail your client will actually open | The dedupe rule that catches LinkedIn drift | The phone-format step Klaviyo cares about |
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| 3 | 7 | One pipeline, every client, every month | Run it before every HubSpot import | Run it before every Klaviyo sync |
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| 4 | 14 | Two-minute trick: the gate report | Two-minute trick: the confidence tiers | Two-minute trick: hidden-character cleanup |
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| 5 | 30 | Heard from a fellow bookkeeper? | Heard from another RevOps lead? | Heard from another store owner? |
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---
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## 5 · Gumroad listing
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| Slot | Value |
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|------|-------|
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| Product title | DataTools — Local CSV cleanup pipeline · $49 |
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| Tagline | Six CSV tools that turn a 4-hour cleanup job into a 30-second pipeline. Runs on your laptop. No subscription. |
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| Cover image alt | Six DataTools panels — analyzer, dedupe, format, gate, text-clean, splitter — running locally |
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| Description (H2 1) | What you get |
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| Description body 1 | A desktop install (Mac, Windows, Linux) bundling six CSV tools you'd otherwise stitch together from Excel macros, regex, and luck. One pipeline. Audit trail per file. Files up to 1 GB. |
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| Description (H2 2) | Why local |
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| Description body 2 | Your data never touches a server. No upload. No "we promise we won't look." Run the pipeline, get the cleaned CSV + the audit log, close the app. Done. |
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| Description (H2 3) | What's in the box |
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| Description bullets | Analyzer (find what's broken) · Format standardizer (phones, addresses, currencies) · Dedupe (fuzzy matching across columns) · Gate (block bad rows from your import) · Text cleaner (hidden chars, encoding) · Splitter (chunk huge files for upload limits) |
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| Description (H2 4) | Who it's for |
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| Description body 4 | Bookkeepers reconciling client bank exports. RevOps deduping lead lists before HubSpot. Shopify owners prepping customer data for Klaviyo. Anyone with a 50k-row CSV they don't want to clean by hand again. |
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| Refund text | 30-day no-questions refund. Email support@datatools.app. |
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| Tags | csv, data cleaning, dedupe, bookkeeping, revops, shopify, local, privacy |
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---
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## 6 · One-liners (for social, signatures, podcasts)
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Pick the line that matches the medium. Don't mix-and-match across one
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campaign — pick one and let it land.
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- "Six CSV tools that turn a 4-hour cleanup job into a 30-second pipeline."
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- "Local CSV cleanup. Your data never leaves your computer."
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- "$49, one-time, six tools, one pipeline. Mac/Win/Linux."
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- "I built the CSV cleanup pipeline I wanted to stop doing by hand."
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- "Bank exports, lead lists, Shopify customers — same six steps, every time."
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---
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## 7 · Banned phrases
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These over-promise or trip professional buyers' BS detector. Don't use:
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- ~~"AI-powered"~~ — not what we do; sets the wrong expectation.
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- ~~"Enterprise-grade"~~ — meaningless; says "expensive" without backing it up.
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- ~~"Revolutionary" / "game-changing"~~ — every SaaS landing page uses these. Skip.
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- ~~"99.9% uptime"~~ — local app; not relevant; reads as cargo-culted.
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- ~~"GDPR-compliant"~~ — true (local, no transfer) but the claim invites legal scrutiny we don't need; say "local" instead.
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- ~~"Free trial"~~ — there's the demo, but the desktop app is paid-only; "trial" implies time-bombed and we don't ship that.
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---
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## 8 · Change log
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When you change a slot here, add a line below so the next person
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ships from a known state.
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| Date | Slot | Old → New | Why |
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|------|------|-----------|-----|
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| 2026-05-01 | (initial) | — | First SoT extracted from landing pages 1.0 |
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| 2026-05-13 | Language claim (new) | — → "GUI available in English and Español." | Ships v1.6 i18n: EN + ES packs in GUI sidebar. Expands addressable market without a CLI/copy rebuild. |
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