Files
datatools-dev/marketing/emails/bookkeeper/00-delivery.md
Michael e1f364f010 feat: Tier B operator scaffolding — bundle, copy SoT, posts, emails
Pick up and finish yesterday's cut-off Tier B pass.

- build/: PyInstaller scaffold (datatools.spec + launcher.py +
  hook-streamlit.py + README) — folder-mode bundle, locked
  127.0.0.1, per-OS recipe
- marketing/COPY.md: single source of truth for every customer-facing
  string — landing H1/sub/CTAs, demo CTAs, email subjects, Gumroad
  listing, banned phrases
- marketing/community-posts/: 9 drafts (3 posts × 3 niches:
  bookkeeper, revops, shopify-pet) — story / tip / soft-offer
- marketing/emails/: 18 drafts (Gumroad delivery + 5-touch
  onboarding × 3 niches), per-niche segmentation guidance
- docs/NEXT-STEPS.md: flip 2.2 / 2.4 / 3.1 / 3.4 to done with
  pointers to the new assets; add Phase 0 inventory rows
- .gitignore: narrow `build/` ignore so PyInstaller spec + launcher
  + hooks get tracked, only generated artifacts (build/build/,
  build/__pycache__/, build/dist/) stay ignored

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-02 14:04:37 +00:00

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Markdown

# Bookkeeper · Day 0 — Delivery email
**Subject:** Your DataTools download (start here)
**Send:** immediately on Gumroad purchase confirmation
**Goal:** buyer downloads + opens the app within 24h
---
Hi {{first_name}},
Thanks for buying DataTools. Your download:
**{{download_url}}**
Three things to do in the next 5 minutes so you don't lose this email under the next 200:
**1. Download the installer for your OS** (Mac `.dmg`, Windows `.exe`, or Linux `.tar.gz`). About 280 MB. The link above auto-detects.
**2. Run it.** First launch takes ~5 seconds; a browser tab opens to `127.0.0.1:8501`. That's the app — running locally on your machine, no network calls. If your browser doesn't open automatically, the terminal window shows the URL.
**3. Drop in a real bank export.** Don't bother with the bundled samples — DataTools is built for messy real-world files. Pull last month's bank export from any client, drag it into the analyzer, and click "Run all". You'll see what the pipeline catches in about 20 seconds.
If something doesn't work: just reply to this email. I read every reply (it goes to my own inbox, not a queue).
If you want to refund: also just reply. 30-day no-questions; no form to fill out.
Tomorrow I'll send a sample bank export with a few of the tricky cases pre-built in, so you can see what the gate report looks like on a known input. After that you'll get one email a week for the next month with one tip each — feel free to unsubscribe at the bottom of any of them.
Welcome aboard.
— Michael
{{support_email}}
P.S. If you have a bookkeeper friend who'd find this useful, the share-friendly landing page is {{landing_page}}.