Michael
e1f364f010
Pick up and finish yesterday's cut-off Tier B pass. - build/: PyInstaller scaffold (datatools.spec + launcher.py + hook-streamlit.py + README) — folder-mode bundle, locked 127.0.0.1, per-OS recipe - marketing/COPY.md: single source of truth for every customer-facing string — landing H1/sub/CTAs, demo CTAs, email subjects, Gumroad listing, banned phrases - marketing/community-posts/: 9 drafts (3 posts × 3 niches: bookkeeper, revops, shopify-pet) — story / tip / soft-offer - marketing/emails/: 18 drafts (Gumroad delivery + 5-touch onboarding × 3 niches), per-niche segmentation guidance - docs/NEXT-STEPS.md: flip 2.2 / 2.4 / 3.1 / 3.4 to done with pointers to the new assets; add Phase 0 inventory rows - .gitignore: narrow `build/` ignore so PyInstaller spec + launcher + hooks get tracked, only generated artifacts (build/build/, build/__pycache__/, build/dist/) stay ignored Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
33 lines
1.6 KiB
Markdown
33 lines
1.6 KiB
Markdown
# Community posts
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Three drafts per niche, each value-first, ready to personalize:
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1. **`01-story.md`** — "Here's how I solved X." Concrete, narrative, no
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pitch in the body. The product gets one mention at the end, in
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context. Goes in subreddits / Slacks / forums where direct
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promotion is banned. Lead with usefulness; the link is dessert.
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2. **`02-tip.md`** — A standalone tactical tip the reader can use
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*without* DataTools. The product appears as "if you don't want to
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do this by hand…" — earned, not pushed. Cross-post-safe.
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3. **`03-soft-offer.md`** — The one post where the product is the
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subject. Goes in `/r/<niche>` "what are you working on" threads,
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IndieHackers launches, and niche newsletters that allow paid-tool
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posts. Still leads with the problem, not the features.
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## Personalization checklist before posting
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- [ ] Replace `{{your-name}}` and `{{your-context}}` in the opener
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- [ ] Match the community's tone (Reddit ≠ LinkedIn ≠ niche Slack)
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- [ ] Add a community-specific opener line ("Long-time lurker, first post" / "Saw the thread about X yesterday — figured I'd share")
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- [ ] Confirm the community's promo rules; if no-promo, drop the link from `01` / `02` and only mention "I built a thing, DM me if curious"
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- [ ] Vary the URL (use the niche-specific landing page, not the generic Gumroad URL)
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## Cadence guidance
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- Don't post all 3 drafts in the same community in the same week. Stagger:
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Week 1 → `01-story`. Week 4 → `02-tip`. Week 8 → `03-soft-offer`.
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- Reply to commenters within 24h. The post itself sells less than the
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comment thread that follows.
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